5 Steps to Create an Optimized Site

If today it is relatively easy techniques to create a basic website (low-cost offers, creation platforms, free website, CMS, etc.), it is less obvious to ensure the creation of a site effectively to drain substantial traffic that will ensure its viability.

The goal of creating a professional site is generally to generate contacts (corporate site), generate page views (advertising earnings), or sell online (online store). By entrusting the realization of your communication tool to a methodical web agency, it is easy to avoid the main pitfalls of web referencing with an SEO-friendly site from its initial design. SEO Company in Pakistan is growing now continuously. To increase your website you should contact with SEO Company in Pakistan.

1 / Who Are You Creating This Site For?

“Dog owners” or “accountants” do not have the same needs. You will not offer them the same content. They do not use the same vocabulary when looking for a product or service like the ones you are going to offer.

By clearly defining who your targets are, you will be able to structure your offer on your site; you will be able to adapt your key expressions to the jargon used by your future “customers”.

This step is essential, not only for the creation of a showcase website but also for the creation of a commercial site. By having clearly identified its targets, it is much easier to formalize their needs and the questions they ask themselves. This will help you in your choice of keywords.

2 / What Does The Site “Sell”?

Even if your site is not an e-commerce, you have something to “sell”, services, a message, an idea, and services. Clarify these offers, prioritize (everything never has the same importance). Do not hesitate to consult the competing sites; they undoubtedly had good ideas. Start listing your strengths and competitive advantages.

3 / What Vocabulary to Use on Your Site?

It is with their words that your targets search the web. What are these keywords? How do your future visitors express their expectations in the Google search box? Not necessarily with your professional jargon, but their simple, candid words.

A lot of SEO work begins at this stage; the potential searches should all be listed, and so should the vocabulary that defines your offers. Analyze your competitors, listen to the words used by your customers, skim the dictionaries of synonyms, check on Google by tracking the auto-completion proposals. Nothing should escape you. This base of words and key phrases that you are going to design is the main raw material of your website.

Think “broad” (while remaining well in your theme, do not seek to position yourself on the names of offers or services that you do not actually offer, stay relevant). Think about the possible prefixes or suffixes on each word that interests you. For example, the expression “electric bicycle” may be preceded by the word “vents”, or followed by the word “not expensive”.

Also, don’t forget all the questions that your targets may have. If you position yourself on these, you will attract qualified traffic.

4 / Group the Keywords by Theme

It is necessary to make this move because, depending on the scope of your web project, you will adapt the work that will follow.

You have listed hundreds or even thousands of key phrases. It is important to group them by subjects because this will help you then design the tree structure of your site to achieve the first specification.

Examples of keywords for the website of a web agency:

• Internet agency
• Creation agency
• To create a Web site.
• Create your site
• E-commerce site
• E-commerce creation
• Ecommerce website creation
• Dynamic website
• Make a website
• Web design
• Websites
• Make a site
• Web sites
• Professional website
• Etc.

5 / Establish the Site Tree Structure

At this stage, you must define which pages will be necessary for the integration of your keyword phrases. Be aware that keyword phrases with different wording may require several pages.

For example: “site audit” and “SEO audit” does not necessarily have the same meaning. The first is vast and can integrate security audits, technical audits on the speed of posting. The second is much more specific. If you are only doing SEO auditing, embed “site audit” on the same page. If you offer different types of auditing, you will need to create multiple pages.

On the other hand: some expressions have the same meaning. “SEO audit” and “SEO audit,” for example. It would be better to do so in this situation, integrate the two expressions on the same page (OK, we can optimize two pages, but it’s more complex and is it really useful…).

Reason in headings and sub-headings. The most general key expressions will be integrated into the highest levels, the more specific in the lowest levels. Each section “silo” will often look like a pyramid, as several pages will detail what is synthesized upstream, which is obvious in the case of the creation of e-commerce sites where the products (at the last level) are integrated into subcategories themselves declined upstream in categories.

The way content is searched online has changed considerably in recent times, so it is necessary to make a series of updates to your SEO positioning that you can start by optimizing your website with local SEO.

What is local SEO?

The local SEO refers to searches that depending on their location, are relevant to users. For example, if you are looking for a sports store, the ones that are close to your city or in the same city will appear.

In order for you to be aware of the importance of this type of SEO, you should know that practically 40% of searches are local, and that four out of five searches are made to obtain local information with a mobile device.

How to optimize local SEO?

To start, you should create a Google+ account. Secondly, you must tell Google that your business has a physical establishment, and now, you can start the optimization. Add your keyword on the Google Local page and make sure that both the word and your company brand appear in as many sites as possible.

You have the possibility to define the company with the appropriate category due to the wide existing classification. Add videos and images about your business or company. The content will be more attractive, and the positioning will be improved.

Encourage all your customers to leave comments to improve your positioning and encourage them to do so. This is only helpful if your products are of good quality.

Importance of geolocated content to improve results

Google is the gateway for most Internet users to most businesses and businesses. When searching, most people don’t go past the first page, and many times they don’t even go past the first results.

This makes a simile with the commercial streets of the city centers. That’s why you need to make yourself visible, because if you don’t appear in Google, it’s as if you don’t exist.

To appear in the first positions, you must pay attention to natural SEO positioning, paid or SEM, and now also to GEO  or geolocation positioning.

The positioning of the businesses depends on the online reputation, the rating stars, and the opinions that users pour with their comments. Do not overlook the importance of Google My Business, because thanks to that your business will appear on the right side of the screen, with the geolocation marker, the Google map, and the Google + social layer.

In addition, other social networks can also help you improve your search engine positioning naturally, such as: YouTube, Instagram, Pinterest, Foursquare, Yelp, Twitter, and Facebook Places.

Tips to optimize your local SEO

Location

To position your website locally, it is important that you include your location on your website. Don’t forget to put your address in the title of your website, in the meta description and in a URL.

To place a location in a URL, create a page that contains the location; for example, on the page ” where we are, ” you can do something like http://www.yourdomain.com/ where- we are-valencia.

Include relevant keywords in your content marketing and in the content of your pages, as well as in the Alt tags of images and titles.

Don’t forget that localization has to make sense, fit the context perfectly, and have relevance. If you add geolocation in an unstructured way,  Google will penalize you.

Create local content

As the priority is that the people of your city find you, you must carry out an Inbound marketing strategy well directed to the potential clients around you. Write valuable and relevant content for your audience and share it on social networks.

Use local directories

Analyze where your competition is displayed and select the sites where you want your company information to be displayed.

Verified contact information

The Google My Business page, the footer of your website, or your Facebook page are the places where you should write the contact information of your company.

There may be some errors when writing the phone number or email address, so check everything you write thoroughly.

Links to the website

Get quality backlinks to improve the SEO of your page. Get links after generating valuable content; this will make it easier for your target audience to show interest in you and want to share it.

Other tips

As you have already seen, it is essential to configure your Google My Business page correctly and that customers leave reviews or mentions aimed at improving trust and credibility in your business, as well as enhancing visibility on Google.

In short, you will not be able to optimize local SEO in a single day, but if you implement small things daily, your positioning will improve.

To do this, we recommend Lowpost Active, the service that will allow you to achieve your SEO positioning goals and automate content creation.

To rank your keywords locally. You can hire the services of Mavenup Creatives, they provide best SEO services in Lahore.