The digital identity is the amount of information about a person that can be found on the internet, which is made up of images, personal data from different sources (such as subscriptions, comments …), social networks, blogs, etc.

In the same way, companies that are present on the internet also have a digital identity, made up of web design, social networks, corporate mail, marketing actions, their own apps, and many more elements: everything that a brand uses In its online communication strategy, from the tone of the messages to the style of the images, it forms a digital identity that transmits the personality of the brand.

Online reputation and digital identity are related, but they are not the same. Although both depend on the content that appears on the internet about the company, online reputation is created mostly by users, with the opinions that they pour into the network, while the digital identity is totally built by the company, which can lead to a crisis of online reputation if done wrong. For a professional digital identity you must have to concern with web design company in Pakistan.

Creating a corporate digital identity requires time and effort, but it helps to reinforce the trust of the audience since they are clear about who we are and do not confuse us with similar companies.

How to strengthen corporate digital identity

• Maintain the corporate image: the logo, the name, the web domain, and the colors are essential for the construction of the corporate identity. If your company already has an offline life, keep its image in the online world. Using the same profile image on all social networks also makes it easier for them to find us.
• Adopt the same tone: think about how you want your audience to perceive you and what personality you want the brand to have (a signature can be funny or serious, emotional or rational, etc.). The tone should be the same on all channels, as using a bright and serious tone on the blog and, at the same time, emoticons and informal language on social networks will mislead the audience.
• Decide where you are going to be present: to do this, you must find where your target audience spends time on the internet and choose the places that are in accordance with the company’s philosophy and its theme. A very common mistake is to focus only on one channel (for example, the blog) and neglect the others, while the opposite (opening many profiles that cannot be kept in a good state of update) is not convenient either.
• Ensure the consistency of your data: Your brand and your business information are found in many places such as your corporate website Google Places, Facebook, Yellow Pages, Foursquare, Yelp, and many more places, sometimes entered by people outside the company. It is essential to ensure that the data entered on all these platforms matches, in order to improve NAP consistency, ensure that customers find you and avoid generating mistrust with contradictory data.
• Establish the line of thought: respond to comments and criticism honestly, as users distrust brands when they sense that they do not tell the truth. Choose the values ​​that the brand encourages, such as inclusion, bravery, a sporty lifestyle, exclusivity, or humor. However, don’t play all the battles or sign up for all the fads. For example, it does not make sense for the company to be a champion of eco-friendly issues if measures are not taken to reduce the emission of waste; Nor that in your communications, you exalt the love for animals, if pets cannot enter your business.
• Take care of social networks: as it is a more spontaneous medium and in which there is more interaction with users, such as a blog, it is a weak point for a corporate identity that can easily spark a reputational crisis online. Prepare an action protocol to answer complaints, comments, and claims, so that the same style is always followed. It is also important to careful with the personal profiles of managers on social networks, especially if they indicate that they belong to the company. The company philosophy takes into account the set of codes, beliefs, and values ​​shared by all or by the vast majority of the members of an organization; and if relevant people in the corporation show that they do not share them, all credibility will be lost.

In short, a solid digital identity must be consistent with the type of company, cover all channels, and be maintained over time. Sometimes it is necessary to change the digital identity of a company due to an adaptation to the market or society, but if done in a sudden and unjustified way can quickly lose all the consistency gained.