Starting a marketing business with no experience

Starting a marketing business with no experience

Description

For most businesses, keeping up to date with Social Media Marketing takes too much time. Since time is a precious asset and an issue for a company, Social Media Marketing is often overlooked.

Well, the good news is that this crucial point for businesses is an opportunity for you. Companies today will be happy to hire you to manage their Social Media Marketing.

As long as you can prove that you know how to handle social media (which we’ll show you how to do it step by step), then you can start a service-based business as a Social Media Marketing Agency (SMMA). ).

Why not get small businesses to pay you for your services? 😉

This training is the fastest and best way to create a credible part-time or full-time Social Media Marketing agency. Whether for someone new to social media or new to social media, after just a few months of hands-on training, you will be able to acquire your first customer!

YOU WILL LEARN AMONG OTHERS

How To Set Up A Social Media Marketing Agency Even If You’ve Never Started A Business Before. We will provide you with forms, links to legal documents, sample contracts, and other practical instructions.

How to choose a name for your business, how to get yourself a domain, and how to set up a simple website to attract customers. In addition, we will teach you how to set up a generic LLC that you can use to change your business name over time.

How to find the types of businesses that are most likely to be the most lucrative. Which will be particularly useful, especially if you are having trouble choosing which niche.

How to avoid the death trap of trading your time for money, so that you can get paid more for your skills ”instead of on-time work.

How to set up multiple types of plans for your customers so that you can offer premium (i.e., highly lucrative) services for some customers.

How to speak to business owners using the right language, respond to objections, and negotiate win-win deals.

How to find customers and provide valuable service that earns good returns to create a stable cash flow.

How to track your client’s marketing on social media to base your rate on the money that has already been generated for the business. Knowing how to do it is essential for setting up price agreements.

How to implant your demand in this highly competitive industry and create a valuable long-term business asset pays you monthly.

How to choose the best equipment to use for social media marketing.

How to build mutually beneficial collaborations between social media influencers and small businesses.

How to automate your social media marketing so that you can scale your own business and make more money without adding tedious work and thus be able to travel the world and have fun.

How to set up email marketing funnels for small businesses to collect leads and monetize them as they go. When the funnel is done right, you build a long-term asset for a company that increases in value over time.

How to create social media content, automate, and outsource what you do.

  DID YOU KNOW THAT

💡… You can use free videos to help small businesses retain a highly engaged audience on social media?

💡… is it wrong to name your new social media business using your name?

💡… That it is possible to make a business interesting, even if it is in the mortuary sector?

💡… The best time to get started in social media marketing is now?

💡… all you need is a smartphone with a camera?

💡… The new approach to quizzing is working wonders for businesses because people love quizzes?

Much of the training gives you practical and immediately applicable information. Knowing that social media marketing evolves at such a rapid pace, there is no point in taking a 4-year college education when you can do it in a few months and at a fraction of the cost.

You will also have the privilege of being part of our private community to receive more information, to be able to share, and to create a new network of contacts of people sharing the same interests.

How to Create a SEO-Friendly Site?

5 Steps to Create an Optimized Site

If today it is relatively easy techniques to create a basic website (low-cost offers, creation platforms, free website, CMS, etc.), it is less obvious to ensure the creation of a site effectively to drain substantial traffic that will ensure its viability.

The goal of creating a professional site is generally to generate contacts (corporate site), generate page views (advertising earnings), or sell online (online store). By entrusting the realization of your communication tool to a methodical web agency, it is easy to avoid the main pitfalls of web referencing with an SEO-friendly site from its initial design. SEO Company in Pakistan is growing now continuously. To increase your website you should contact with SEO Company in Pakistan.

1 / Who Are You Creating This Site For?

“Dog owners” or “accountants” do not have the same needs. You will not offer them the same content. They do not use the same vocabulary when looking for a product or service like the ones you are going to offer.

By clearly defining who your targets are, you will be able to structure your offer on your site; you will be able to adapt your key expressions to the jargon used by your future “customers”.

This step is essential, not only for the creation of a showcase website but also for the creation of a commercial site. By having clearly identified its targets, it is much easier to formalize their needs and the questions they ask themselves. This will help you in your choice of keywords.

2 / What Does The Site “Sell”?

Even if your site is not an e-commerce, you have something to “sell”, services, a message, an idea, and services. Clarify these offers, prioritize (everything never has the same importance). Do not hesitate to consult the competing sites; they undoubtedly had good ideas. Start listing your strengths and competitive advantages.

3 / What Vocabulary to Use on Your Site?

It is with their words that your targets search the web. What are these keywords? How do your future visitors express their expectations in the Google search box? Not necessarily with your professional jargon, but their simple, candid words.

A lot of SEO work begins at this stage; the potential searches should all be listed, and so should the vocabulary that defines your offers. Analyze your competitors, listen to the words used by your customers, skim the dictionaries of synonyms, check on Google by tracking the auto-completion proposals. Nothing should escape you. This base of words and key phrases that you are going to design is the main raw material of your website.

Think “broad” (while remaining well in your theme, do not seek to position yourself on the names of offers or services that you do not actually offer, stay relevant). Think about the possible prefixes or suffixes on each word that interests you. For example, the expression “electric bicycle” may be preceded by the word “vents”, or followed by the word “not expensive”.

Also, don’t forget all the questions that your targets may have. If you position yourself on these, you will attract qualified traffic.

4 / Group the Keywords by Theme

It is necessary to make this move because, depending on the scope of your web project, you will adapt the work that will follow.

You have listed hundreds or even thousands of key phrases. It is important to group them by subjects because this will help you then design the tree structure of your site to achieve the first specification.

Examples of keywords for the website of a web agency:

  • Internet agency
  • Creation agency
  • To create a Web site.
  • Create your site
  • E-commerce site
  • E-commerce creation
  • Ecommerce website creation
  • Dynamic website
  • Make a website
  • Web design
  • Websites
  • Make a site
  • Web sites
  • Professional website
  • Etc.

5 / Establish the Site Tree Structure

At this stage, you must define which pages will be necessary for the integration of your keyword phrases. Be aware that keyword phrases with different wording may require several pages.

For example: “site audit” and “SEO audit” does not necessarily have the same meaning. The first is vast and can integrate security audits, technical audits on the speed of posting. The second is much more specific. If you are only doing SEO auditing, embed “site audit” on the same page. If you offer different types of auditing, you will need to create multiple pages.

On the other hand: some expressions have the same meaning. “SEO audit” and “SEO audit,” for example. It would be better to do so in this situation, integrate the two expressions on the same page (OK, we can optimize two pages, but it’s more complex and is it really useful…).

Reason in headings and sub-headings. The most general key expressions will be integrated into the highest levels, the more specific in the lowest levels. Each section “silo” will often look like a pyramid, as several pages will detail what is synthesized upstream, which is obvious in the case of the creation of e-commerce sites where the products (at the last level) are integrated into subcategories themselves declined upstream in categories.

Eight Web Development Trends for 2020 You Should Know

Web development trends change more or less every year. For decision-makers, knowing them is essential for at least two reasons: to maintain ever-increasing competition and to sharpen knowledge.
To save time and provide a concentrate of information on web development trends in 2020, we have analyzed the market demands in different areas of the IT industry and compiled this list from them.
If you want to go through it quickly, main points, here is the list of web development trends for 2020 that we looked at:

  • Progressive web apps
  • Accelerated mobile pages
  • Responsive sites
  • Voice search optimization
  • API-first development
  • Push notifications
  • AI-powered chatbots
  • Motion UI

1. Progressive Web Applications (PWA)

PWA is probably one of the biggest trends in web development. It advances the web and makes the web browsing experience more akin to native mobile apps and, therefore, more user-friendly.

In summary, PWA is a website that, however, offers the features traditionally available for native apps (push notifications, offline access, hardware access, for example).

A recent study shows that mobile phones dominate over other devices such as desktops or tablets. Also, there is a gap between the use of mobile applications and mobile browsers. To be precise, apps represent over 80% of the total time users spend with their gadgets.

This is a huge difference, and PWAs can improve the situation by solving the problems that users hate most about websites: bad experience, sluggishness, no offline access.

Technology to use

  • Here is the list of common technologies used for this reason if you want to keep Up to the new web development trends and create a PWA:
    Angular
  • React
  • Polymer

Price difference

In our experience, building a complex PWA project takes up to 4x times less time than developing native apps For Android and iOS. While the reasons are clear (no need to build an app from scratch for this) every platform), some products may not need apps at all.

When it comes to transforming ready-to-use websites into PWAs, the time required for this type of web development services can vary widely and depends on the complexity of the tasks set.

2. Accelerated mobile pages (AMP)

Google is taking serious steps to improve the mobile browsing experience. The company first introduced the Accelerated Mobile Pages project in advertising in 2015 and is among the latest trends in web technologies.

What is that? This technology is designed to encourage creating websites that load instantly and run very smoothly on all mobile devices. AMP pages load for approximately 2 seconds instead of 22 seconds for non-AMP pages.

As Google loves fast websites, AMP pages can increase the visibility of it and help increase the number of positions in the SERP, which means that this technology is also interesting for SEO.

Technology to use

To create an accelerated page, you should be prepared to use a new free AMP HTML framework designed for this purpose. Google has launched a website with detailed documentation and full of guides and tutorials. If you want AMP technology to be adopted into your project and thus stick to the latest trends in web development, check out the documentation, and get started.

3. Responsive websites

While web development trends for 2020 are fueled by new technologies, such as PWA and AMP, relatively old technologies, such as responsive web design, still exist.

The difference is that a few years ago, it was a cool feature, and now it’s a must-have. As mentioned before, the overwhelming majority of users prefer mobile devices over others. In this regard, Google is considering adding mobile indexing. This means that the website ranking will depend on how well it is optimized for mobile.

4. Optimization of voice search

Voice search is another trend that should not be overlooked. It already has a big impact on the web, and more are to come. According to Gartner, about 30% of searches will be done without a screen by 2020. The number of smart speakers, not to mention that it is increasing year on year. Activation prospects suggest there will be around 21.4 million in Europe by 2020.
As a result, voice commerce sales are also expected to increase dramatically, reaching $ 5 billion in Europe and $ 40 billion by 2022.
Considering several studies and the current market situation, voice search optimization is the web development trend that you cannot ignore. It should be part of your SEO and tech strategy ASAP. Early adopters are always ahead of their competition.

Technology to use
To work with voice data, the Web Speech API can be used. The API is divided into two parts: recognition of speech and synthesis of speech. Speech recognition makes it possible to recognize the vocal context and respond to requests. Text-to-speech is a text-to-speech component that enables scripts to read textual content.

5.API-First Development

Current website growth patterns indicate that online solutions must be well prepared for connectivity with other applications. Given the growth of cellphones, wearable devices, and other devices that need to be incorporated, this is not shocking. This is where the trend for the API-first development approach is coming from.
What’s wrong with the traditional approach? When the primary goal is to build a web or mobile solution, it usually doesn’t pay much attention to API development. At best, this is a side project that might not be properly designed and tested.
Another problem with the traditional approach is the slowness of the API design process, which increases development expenses and time to market for services.

Technology to use

Here are some of the popular choices for API-first design:

  • Swagger
  • Blueprint API

6. Push

notifications Push notifications are a great device to improve the overall user experience and the marketing efforts of the company. While mobile apps traditionally have powerful and flexible features for notifying users, web apps are also gaining popularity.

On web applications, push notifications are used to deliver different information to end-users (new blog post, clothes in stock, etc.). All of this is possible without the need to register and leave credentials, such as email. This gives businesses additional channels to engage with their target audience and provides other marketing opportunities.

Tools to Use

There are many solutions to use when creating browser push notifications. Here are some of them:

  • OneSignal
  • PushEngage
  • ZoPush
  • PushCrew

7. Chatbots to AI

A large number of companies work in different time zones and are represented on other continents. This makes setting up good customer service a very complex and expensive task, especially considering the 24/7 support that is required in this case.

Web development trends of recent years are shifting towards instant and automated customer support. Chatbots use AI and machine learning have proven to be a profitable long-term investment for this purpose. They can frequently answer asked questions, contact the right human customer assistant, take an order, and more.
Surveys show that users use chatbots to respond quickly in an emergency, resolve a complaint, etc.

Technology to use

You can use any of the following open-source robot building technologies offered by reputable tech giants:

  • Microsoft Bot Framework
  • Facebook Bot
  • Dialogflow

8.Motion UI

Each product strives to be as attractive and attractive as possible. The Motion UI library is an ideal solution for capturing users’ attention with stunning animations. The library can elegantly animate design elements and allows developers to use them as they see fit. It’s flexible enough and works with any JavaScrip framework, making it a great option for many use cases.

The final result

The web development trends for 2020 are, therefore, as follows:

  • Progressive Web Applications (PWA)
  • Accelerated Mobile Pages (AMP)
  • Responsive sites
  • Optimization for voice search
  • API-first design
  • Browser push notifications
  • Chatbots powered by AI and ML
  • Advanced animation using Motion UI

If you’ve been planning to update your web product in 2020, it’s a good idea to take a look through modern web development trends and determine which of these technologies can be of use to you.
If you are looking for reliable services for Web Design and Development in Pakistan so contact us.

Social Media Marketing: with likes to success

Social Media Marketing: with likes to success

Social media platforms are now an integral part of the online marketing mix as marketing channels. Both for local and global companies, Facebook, Twitter, and Co. offer attractive opportunities for customer communication. If you want to present yourself in social networks, newsrooms or blogs, however, you should not orient yourself exclusively to the strategies of classic marketing: The dialogues with customers, business partners, and interested parties have become faster and more intensive with the community management. And so-called viral marketing in social media and networks is becoming more and more important.

What is the difference to classic marketing?

In addition to placing advertisements on channels such as TV or print, important components of classic marketing efforts are also actively addressing customers through cold calling or the distribution of advertising brochures and flyers. Marketing professionals describe these efforts as outbound marketing. You approach the customer directly and advertise your product or service. However, the distribution of roles has changed due to content marketing, search engine optimization and, above all, social media marketing.

Inbound- vs. Outbound-Marketing

With inbound marketing, the interested party should find the company – and not the other way around. By creating a positive image, one tries to ensure that the customer actively approaches the company. Social media channels such as Facebook or Twitter, in particular, make it easier and easier for users to approach companies and give them direct feedback – this can be expressed through praise and interest, but also through negative opinions and critical questions. Community management has accordingly become more important within online marketing.

High reach through viral marketing

Only those who react quickly and appropriately for the target group can benefit from social media marketing. But with current and convincing content, the followers then independently ensure a high range and speed of information dissemination: Within a few hours, a video or contribution can be shared and commented on thousands of times. If you want to benefit from this virality in the social network, you should use it consciously, e.g., B. as part of an advertising campaign. With the help of viral marketing, it is then possible to generate an enormously high reach for your content at low cost. The aim is to attract attention – for your own company or its products.

Use social media marketing properly

Social media marketing is the modern form of referral marketing. Today, customer satisfaction is often expressed through the Like button on Facebook or a positive product post on Instagram. In this way, satisfied customers become advertising media who pass on their positive experiences to all users on the friends list.

However, there are many factors to consider for your own social media marketing campaign to be successful. If you want your company to be successful on the social network, you should.

Provide information

Companies can transmit information to their customers not only via their own website but also via social media. In addition to basic information such as opening times and address, social media can also be used to distribute important news. New dishes on the menu, a new collection in the clothing store or a new member of the team – the online bulletin board and timeline offer space for such information. Renovation work, opening times during the holidays or job vacancies can also be communicated via the social networks. Existing customers and “fans” always stay informed and keep the company in the back of their minds, and new customers also have relevant information always available.

Build a reputation

There is great competition in the online area – and through comparison platforms and review portals, the customer can quickly find out about your competitors. This is precisely why a company should attach great importance to a ” clean slate ” on the Internet and build a positive web reputation. This is achieved above all through good customer and image maintenance. Companies receive feedback from their customers directly via social media channels. Good community management demonstrates that customer opinions are taken seriously in the corporate culture. A transparent, open style of communication in social networks creates a positive reputation with customers.

Maintain contact

Social media marketing is the perfect tool for customer loyalty. Fans and followers have basically already expressed an interest in a company – which they also communicate to their own friends and followers. Now social media management has to use this network sensibly. Pictures, postings and information are worthless if they don’t provoke reactions. The more people like share or comment on a post, the more awareness the company becomes. The direct online dialogue creates proximity to the customer. The social media profile is increasingly becoming the point of contact for questions and complaints, which may require real-time interaction.

Maximize the range

Used correctly, social media marketing enables a very high reach. Good posts with added value or entertainment factor are liked and shared – this in turn can be seen by friends of the user, which quickly multiplies the readership. Here, planning and strategy very important. With the help of practical social media tools, companies can plan their social media activities and target them. The financial investment is usually low compared to other marketing channels. Success or failure can also be accurately measured.

If you want to improve your presence on social media, than you can contact with social media marketing services. They will provide you best social media marketing services.

Use the possibilities of the canal

The social media channels offer numerous opportunities to arouse curiosity in users and thus acquire new customers. The company becomes a topic of conversation with special offers and campaigns. If you invite to events or events via pages like Facebook, the followers also develop a strong community feeling. Social media also gives you the chance to get to know your own target group better. Based on the shared content, conclusions can be drawn about their preferences and interests. In this way you can see which interaction rate individual posts have and which contributions are particularly well received. This means that later key topics can be designed better and more successfully. Social media tools also help.

Switch advertising

Of course, it is also possible to place advertising via social networks. With Facebook Ads, for example, you can precisely define the target group to which the ads are to be displayed. The user metrics of the social network are valuable for all online marketing. Through targeted targeting, i.e., target group-specific advertising, the wastage is only minimal.

Which social media platform is the right one?

When talking about social media, Facebook is always mentioned as the first example. Not without reason, because Facebook is the social network with the widest reach worldwide. But of course, there are also numerous other platforms through which customers can be reached. YouTube, Twitter, Instagram, or LinkedIn also offer interesting options. In our guide, “The most important social media platforms,” we present the options you have as a marketing manager.

The best tricks to improve local SEO

The way content is searched online has changed considerably in recent times, so it is necessary to make a series of updates to your SEO positioning that you can start by optimizing your website with local SEO.

What is local SEO?

The local SEO refers to searches that depending on their location, are relevant to users. For example, if you are looking for a sports store, the ones that are close to your city or in the same city will appear.

In order for you to be aware of the importance of this type of SEO, you should know that practically 40% of searches are local, and that four out of five searches are made to obtain local information with a mobile device.

How to optimize local SEO?

To start, you should create a Google+ account. Secondly, you must tell Google that your business has a physical establishment, and now, you can start the optimization. Add your keyword on the Google Local page and make sure that both the word and your company brand appear in as many sites as possible.

You have the possibility to define the company with the appropriate category due to the wide existing classification. Add videos and images about your business or company. The content will be more attractive, and the positioning will be improved.

Encourage all your customers to leave comments to improve your positioning and encourage them to do so. This is only helpful if your products are of good quality.

Importance of geolocated content to improve results

Google is the gateway for most Internet users to most businesses and businesses. When searching, most people don’t go past the first page, and many times they don’t even go past the first results.

This makes a simile with the commercial streets of the city centers. That’s why you need to make yourself visible, because if you don’t appear in Google, it’s as if you don’t exist.

To appear in the first positions, you must pay attention to natural SEO positioning, paid or SEM, and now also to GEO  or geolocation positioning.

The positioning of the businesses depends on the online reputation, the rating stars, and the opinions that users pour with their comments. Do not overlook the importance of Google My Business, because thanks to that your business will appear on the right side of the screen, with the geolocation marker, the Google map, and the Google + social layer.

In addition, other social networks can also help you improve your search engine positioning naturally, such as: YouTube, Instagram, Pinterest, Foursquare, Yelp, Twitter, and Facebook Places.

Tips to optimize your local SEO

Location

To position your website locally, it is important that you include your location on your website. Don’t forget to put your address in the title of your website, in the meta description and in a URL.

To place a location in a URL, create a page that contains the location; for example, on the page ” where we are, ” you can do something like http://www.yourdomain.com/ where- we are-valencia.

Include relevant keywords in your content marketing and in the content of your pages, as well as in the Alt tags of images and titles.

Don’t forget that localization has to make sense, fit the context perfectly, and have relevance. If you add geolocation in an unstructured way,  Google will penalize you.

Create local content

As the priority is that the people of your city find you, you must carry out an Inbound marketing strategy well directed to the potential clients around you. Write valuable and relevant content for your audience and share it on social networks.

Use local directories

Analyze where your competition is displayed and select the sites where you want your company information to be displayed.

Verified contact information

The Google My Business page, the footer of your website, or your Facebook page are the places where you should write the contact information of your company.

There may be some errors when writing the phone number or email address, so check everything you write thoroughly.

Links to the website

Get quality backlinks to improve the SEO of your page. Get links after generating valuable content; this will make it easier for your target audience to show interest in you and want to share it.

Other tips

As you have already seen, it is essential to configure your Google My Business page correctly and that customers leave reviews or mentions aimed at improving trust and credibility in your business, as well as enhancing visibility on Google.

In short, you will not be able to optimize local SEO in a single day, but if you implement small things daily, your positioning will improve.

To do this, we recommend Lowpost Active, the service that will allow you to achieve your SEO positioning goals and automate content creation.

To rank your keywords locally. You can hire the services of Mavenup Creatives, they provide best SEO services in Lahore.