Author: maven125

7 main benefits of e-mail marketing

On By maven125In Digital Marketing, SEOLeave a comment

I am very interested in the benefits of Email Marketing. The more I talk about it, the more I realize that Email Marketing is considered the poor relation among the six levers of Digital Marketing.

I will detail my discussion with Laurent on the seven advantages of e-mail marketing that you should never forget.

1.A low cost with a high ROI.

E-mail marketing platforms, like Mailchimp, make it easy to design and send mailings.

With a good e-mailing tool, you don’t need to resort to expensive technical resources.

Therefore, this distribution channel has a very low cost, especially since sending e-mails is often free if you do not have thousands of subscribers.

Also, e-mail marketing tools have many advanced features.

For example, it is easy to send e-mails to your visitors based on their behavior. This practice increases engagement and, therefore, ultimately your income.

E-mail marketing especially has a higher return on investment than the other levers of online marketing.

For all these reasons, 83% of B2B Marketing managers use a newsletter in addition to their Content Marketing

2. Second advantage of e-mail marketing: simplicity and ease

By investing in Mailchimp or another tool, you design e-mail marketing campaigns with just a few clicks.

This is done in 3 steps:

  • Design the template of your e-mail directly in the e-mail editor integrated into your platform. Also no need for knowledge of HTML; a good editor has a tool for previewing your e-mail in real-time,
  • Choose the contact group to send your message to,
  • Press “send”.

The segmentation of your subscribers’ e-mail addresses and the personalization of the content of your e-mails are also very easy to set up.

In this way, you, therefore, target specific customers with a personalized and more impactful message.

3. “Surgical” targeting

Want to offer a 25% discount on pizza orders to men aged 18-35 in the Grenoble area?

Easy with MailChimp!

It is necessary beforehand to collect the necessary data to realize the segment of your customers.

Other great ideas:

  • Relaunch your subscribers who have not opened your first e-mail 48 hours after sending. One-click and let’s go!
  • Contact your customers who have abandoned products in their cart on your e-commerce site to encourage them to finish the sale.

Does that sound magical to you?

Not really: just a good tool and a little practice.

Also, this type of follow-up e-mail is very easy to automate!

Then, to properly “educate” your prospects, design a series of e-mails giving them the right information at the right time.

If they find your e-mails relevant, these prospects will end up contacting you one way or another.

4. Send personalized messages

E-mail marketing is an effective way to add your flair to your marketing. With Mailchimp, you personalize your e-mail campaigns in several ways, and of course, at no additional cost.

In one click, you add in your e-mail:

  • The name of the client,
  • His city,
  • The history of its orders …

With this kind of personalization, your customers feel valued, even if, in reality, everyone on your e-mail list receives a little different message.

5. Immediate delivery

If you want to reach within the next five whole minutes or a segment of your customer base with a personalized message, e-mail marketing is the most reliable way to do it.

Also, unlike publications on social networks, you have complete control over the distribution of your message.

Text messaging campaigns are also a fast way to send a message, but sending text messages can get costly. Immediacy is, without context, one of the advantages of e-mail marketing.

6. A fast response rate

A lot of businesses submit their e-mail marketing program (“Nag” campaigns) from a “unanswered@your-site.com” address.

Bad idea: you don’t encourage your customers to contact you.

It is a solution if you have millions of subscribers.

On the other hand, for a base with few subscribers, e-mail marketing is also a way to encourage your customers to get in touch with you.

So take the time, get to know your customers, respond to them promptly, and ask for their opinion. This will set the stage for a sale.

A little tip: by putting your name next to the sending e-mail address, your e-mail is immediately more “human,” and therefore, you will see an increase in the return rate from your readers.

By leaving the door open for dialogue, e-mail marketing is also a way to communicate quickly and effectively with your subscribers.

7. Measurable monitoring

As a result of the Internet Marketing return on investment proving difficult to create, it’s generally difficult to figure.

You need to know how your clients get from their current website to your services. Of course, there are mechanisms in place to monitor the guests.

But e-mail marketing is the only two-way way to capture your subscribers’ interests and easily calculate the ROI of a campaign.

To evaluate the output of your e-mail marketing campaigns, you have access to the following keywords, which include: In Enquiry, Out: Answer.

  • The cumulative number of e-mail messages (msgs.) inside the mailbox.
  • How many people clicked to open it,
  • A consumer clicks on a page about air pollution.
  • Even the income produced by this would become even greater.

You can also view reports with details such as the e-mail client being used and your customers’ profiles.

With all the signs suggesting positive buy-in and progress, you evaluate, test, and refine your next e-mail marketing strategies to increase your buyer engagement and pique their interest.

To conclude on the advantages of e-mail marketing

Choose your sending tool and get started. Your efforts are rewarded thanks to the seven main advantages of e-mail marketing very quickly:

Last point: all you have to do is learn how to collect your visitors’ e-mail addresses on your business website.

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How to manage the planning of a web project from start to finish

On By maven125In Digital MarketingLeave a comment

Planning a project from start to finish can be a difficult task. To guarantee its success, it is essential to know how to define the different tasks we will have to face during each website project phase.

To make your website planning a success, we will see how to create the schedule and the steps to follow to develop a web project.

How to create the calendar for a web project

To plan a web project and present it to your customers, you need to know the different parts of a project.

It is important to know the tasks to be carried out, the resources available, the unforeseen events that may arise, etc., to be able to create a schedule that corresponds to reality.

Let’s find out how to create a website planning calendar.

Identify the subtasks

The customer often determines the delivery date of the final project. However, with experience, you will know how long it takes you to develop similar web projects.

The first thing to do is determine the final delivery date; then, it will be necessary to subdivide the delivery into several parts and throughout the project.

Create a series of actions

In some cases, a single developer takes care of the entire project when it comes to a small website.

However, it is common for a project to require several professionals with different profiles: Remote developer, model maker, copywriting, referencing … In these cases, if the start of a task depends on the end of the previous one, you must leave a written record describing how the workflow will be organized.

Determine what resources are needed

With the list of tasks and parts delivered during the project, now is the time to estimate the team necessary to complete your project.

You must also estimate the approximate date of completion and delivery of each part.

Anticipate the unexpected

We know it’s complicated, and it’s impossible to know the future. There are items. However, that can be prepared in advances, such as public holidays and holiday periods.

If certain public holidays fall during the project’s realization, it is important to take them into account. Otherwise, there could be some delays in the planning of the web project.

Establish the main stages of the project

Plan the main stages of the project with a list of actions and tasks. You will be able to build a work schedule that suits reality only then.

Supervise deliveries

It is necessary to periodically check the progress of the development of the web project. If delays appear, you should check the source of the problem so that you can fix it as soon as possible and readjust the schedule if necessary.

Steps in planning a web project

Now that you’ve figured out the timeline for your project, it’s time to move on to the steps for planning a web project.

By following each of the phases, you will guarantee that your web project will succeed, and you will avoid possible misunderstandings and problems. Take note!

1.    Moodboard

The costume designer is nothing more than collecting images, texts, and objects relevant to the project you will create. For the client briefing, what the client wants to communicate through his project requires collecting information.

You can also ask him to show you some websites he likes, to get an idea of ​​what he is looking for. It can be physical or digital, and it doesn’t matter. The important thing is to understand your customer’s idea and to succeed in conveying it.

2.    Wireframes

To build wireframes, one must make wireframes. After the design has been described, the design can be implemented using the content management system or directly on the site: where will the menu, pages, images, etc. go.

Once approved, if the client decides to make certain changes, the deadlines must be re-evaluated.

3.    Presentation of the final design

The next step in planning a web project is the validation of the final design. Now is the time to transfer the design to a program such as Photoshop or Illustrator, the wireframes that have been agreed upon. Your client will need to approve the final design.

Again, be aware that if the customer changes their mind and causes delays, you need to change the delivery dates and overtime rate.

4.    Development and layout

The best thing is for the developer to start with the development phase when he has the first confirmations to optimize time.

This way, the layout designer will introduce content into the development of parts of the project that have already been developed.

5.    Content

The ideal is that the client himself facilitates the texts, images, and logos that must appear in the web project. No one knows the people behind a smaller business better than a location.

However, it is also common that a copywriter is used for writing SEO oriented content. Coordination between the team and the client or writer is essential to be able to meet deadlines.

6.    SEO On-page

The best thing is that SEO optimization is already considered in the web project from the start. For SEO, therefore, all the work done from the first moment (web design, URLs, pictures…) will already be thought out.

7.    Tests

Once development is complete, it’s time to rely on a series of tests that will help you identify possible errors.

If the client makes new ideas or changes, it is best to deliver, invoice the project, and budget for the changes separately.

8.    Delivery

It’s time to move from the test environment to upload the website to the final hosting. Also, you must provide the code, passwords, and other documents to the customer.

9.    Maintenance

When planning a web project, you should also plan to offer maintenance or if your services end with delivery. The best thing to do is to include at least a few months of maintenance and warranty in case of failure.

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Ten tips to improve the SEO of a WordPress site

On By maven125In SEOLeave a comment

 Ten principles to follow to promote the SEO of a site powered by WordPress.

1. Regularly crawl your site

First tip: regularly analyze your site like Google would using crawl tools like OnCrawl or Screaming Frog. These reports are very instructive and allow you to know your site. Thanks to regular crawls, you identify the optimizations to be made and the errors to be corrected by placing yourself from an “external” point of view, which mimics the functioning of the Googlebot.

2. Hunt unnecessary content

During crawls, we often discover many unsuspected pages, the interest of which must be questioned. Hunting for unnecessary content saves crawl budget and thus refocuses popularity, and therefore the attention of the Google bot on the content interests you. If the visualizations offered by the crawl tools are not enough for you, you can test Gephy to visualize these orphan pages in the structure of your site. You can also use Google Analytics to identify pages that do not or little Traffic and study the interest of action on these pages: should they be updated, should they be deleted …

3. Design rich content

A web page must meet a need expressed by the user. Quality in the sense of the user and the engine’s sense are two different notions, but you should succeed in positioning your pages if they correspond to the users’ expectations. Enriching pages with visual elements can be very effective: Daniel Roch takes the example of the test pages of the LesNumeriques site, which are often very high placed when you are looking for information on a product. They contain complete and technical descriptions, photos, opinions, videos, comments… These pages attract natural links. To know what it would be good to offer, it is advisable to make your target query on Google and look at the content of pages that are well referenced:

4. Write real content

Many accessible techniques allow you to grab content from one location, transform it and publish it on your site automatically. These spinning methods are often effective in the short term, which can attract web professionals. On the other hand, this content has less potential in the longer term, and the user interest is very often close to nothing. Instead, focus on the design of real content to attract and convince Internet users.

5. Know your products

On many requests, we come across well-referenced articles written by SEOs. It’s hardly more interesting than the spinning content. The themes are very varied, and very often, affiliate links make it possible to monetize the efforts made to access these highly sought-after positions. The interest is often limited for the user because the contents were written by people who do not know the topic – they use very effective tools to find the expressions to please Google. The engine still overvalues ​​that content a lot – but if you can easily spot content written by an SEO, that means quality raters can see it too.

These sites can be penalized manually or undergo updates to more general algorithms, making it possible to tend towards a more qualitative web. For your site, use the expertise that surrounds you, do not entrust the writing to an SEO (the SEO advises, the writer writes based on his expertise), and get to know your products well: this is the best option for a long term strategy.

6. Optimize performance

Google highly encourages websites to be fast, and everybody gains when a site gets faster. A client who is satisfied with the outcome of his/her experience; the website, which gets higher conversions; and Google, which would use fewer resources to crawl websites. Concretely, Be like Usain Bolt in the sport of running, whose website takes more than 10 seconds to load … There is enough time to complete the 100-meter sprint.

On WordPress, to improve your performance, it is advisable to set up a cache system (with WP Rocket, for example), compress the images (many plugins also exist), never use an extension like Divi or Elementor to build its website (it’s simpler, but it generates lines of code or even completely useless pages that can degrade the performance of your site) and to optimize the PHP code of its website and remove any superfluous element.

7. Improve accessibility

Improving the accessibility of your site makes it possible to meet the needs of people with visual, hearing, motor, and cognitive disabilities. In doing so, you will also meet the needs of Google, which is blind, deaf, which has no hand (it does not manually click on links, it follows links as they appear in the DOM), and who cognitively speaking does not understand much of what you are writing. Actions in favor of accessibility always have a positive SEO impact.

Think about alternative texts, description of videos, navigation paths, explain as much as possible, check how your site works without JavaScript, take a good look at your Hn markup, remove unnecessary links, simplify your design as much as possible, and offer a site too accessible on mobile than on PC. These elements should be understood by developers and writers who write articles on your site (especially for alt texts and descriptions of videos).

8. Guarantee security

Securing your site is important: this allows you to protect yourself, as best as possible, against pirates who could replace your content or add links to unsavory sites … Some do not hide and are easily spotted; others do cloaking to hide the malicious links they inject into hacked sites.

When we talk about securing our site, it is not simply using the HTTPS protocol. It is above all: to carry out regular backups (to recover its contents easily in the event of an attack); properly configure your access and wp-config.php file; control its accommodation; keep your CMS up to date; use security extensions (like SecuPress or Wordfence, Daniel Roch preferring the first to the second); and carefully manage the rights granted to users.

9. Obey the law

This is just evident and not true as many places do not follow the rules. What is shown should be dealt with carefully. We cannot stress enough that under French law, sponsored content must be identified as such. Otherwise, you risk prosecution; that Google asks to put the links inserted in these articles in rel = sponsored; That allows people to buy links, which violates Google policy, you risk being penalized… purchase links from the website. GDPR has implemented a variety of restrictions on entities that are manipulating EU citizens’ data.

Depending on your market, your sector, the products you sell, the content you offer, check the legal principles to be respected. And never forget that just because it can be done doesn’t mean it’s legal. Two legal decisions related to SEO deserve to be known: Saveur Bière (unfair competition) and Rue du commerce (trademark infringement).

10. Get links

The links made between web pages constitute a fundamental element of SEO. These web links help Google crawl pages, understand their relationships, and assess pages’ popularity. Link Farms are commonly used to improve the domain visibility of Websites.

In the long run, manually placed links won’t allow your site to outperform the competition. These natural connections are acquired with third parties because they believe in doing so. You can contact sites that cite you without a backlink to get a link that seems relevant, but you should especially focus on your content. Creating good content, original, relevant, appreciated, which resonates with a community or the media, will always be the best way to get perfectly natural links from many authoritative sites. This advice applies to all sites, regardless of their technology.

Want to improve the SEO of a WordPress site? Our SEO services in Pakistan help you to improve your ranking and enhance your Traffic. We use cutting edge tools, techniques, strategies, and trends to help you move up in search engines. Our SEO campaigns include competitor research, keyword research, and content implementation.

Eight Web Development Trends for 2020 You Should Know

On By maven125In Digital MarketingLeave a comment

Web development trends change more or less every year. For decision-makers, knowing them is essential for at least two reasons: to maintain ever-increasing competition and to sharpen knowledge.
To save time and provide a concentrate of information on web development trends in 2020, we have analyzed the market demands in different areas of the IT industry and compiled this list from them.
If you want to go through it quickly, main points, here is the list of web development trends for 2020 that we looked at:

  • Progressive web apps
  • Accelerated mobile pages
  • Responsive sites
  • Voice search optimization
  • API-first development
  • Push notifications
  • AI-powered chatbots
  • Motion UI

1. Progressive Web Applications (PWA)

PWA is probably one of the biggest trends in web development. It advances the web and makes the web browsing experience more akin to native mobile apps and, therefore, more user-friendly.

In summary, PWA is a website that, however, offers the features traditionally available for native apps (push notifications, offline access, hardware access, for example).

A recent study shows that mobile phones dominate over other devices such as desktops or tablets. Also, there is a gap between the use of mobile applications and mobile browsers. To be precise, apps represent over 80% of the total time users spend with their gadgets.

This is a huge difference, and PWAs can improve the situation by solving the problems that users hate most about websites: bad experience, sluggishness, no offline access.

Technology to use

  • Here is the list of common technologies used for this reason if you want to keep Up to the new web development trends and create a PWA:
    Angular
  • React
  • Polymer

Price difference

In our experience, building a complex PWA project takes up to 4x times less time than developing native apps For Android and iOS. While the reasons are clear (no need to build an app from scratch for this) every platform), some products may not need apps at all.

When it comes to transforming ready-to-use websites into PWAs, the time required for this type of web development services can vary widely and depends on the complexity of the tasks set.

2. Accelerated mobile pages (AMP)

Google is taking serious steps to improve the mobile browsing experience. The company first introduced the Accelerated Mobile Pages project in advertising in 2015 and is among the latest trends in web technologies.

What is that? This technology is designed to encourage creating websites that load instantly and run very smoothly on all mobile devices. AMP pages load for approximately 2 seconds instead of 22 seconds for non-AMP pages.

As Google loves fast websites, AMP pages can increase the visibility of it and help increase the number of positions in the SERP, which means that this technology is also interesting for SEO.

Technology to use

To create an accelerated page, you should be prepared to use a new free AMP HTML framework designed for this purpose. Google has launched a website with detailed documentation and full of guides and tutorials. If you want AMP technology to be adopted into your project and thus stick to the latest trends in web development, check out the documentation, and get started.

3. Responsive websites

While web development trends for 2020 are fueled by new technologies, such as PWA and AMP, relatively old technologies, such as responsive web design, still exist.

The difference is that a few years ago, it was a cool feature, and now it’s a must-have. As mentioned before, the overwhelming majority of users prefer mobile devices over others. In this regard, Google is considering adding mobile indexing. This means that the website ranking will depend on how well it is optimized for mobile.

4. Optimization of voice search

Voice search is another trend that should not be overlooked. It already has a big impact on the web, and more are to come. According to Gartner, about 30% of searches will be done without a screen by 2020. The number of smart speakers, not to mention that it is increasing year on year. Activation prospects suggest there will be around 21.4 million in Europe by 2020.
As a result, voice commerce sales are also expected to increase dramatically, reaching $ 5 billion in Europe and $ 40 billion by 2022.
Considering several studies and the current market situation, voice search optimization is the web development trend that you cannot ignore. It should be part of your SEO and tech strategy ASAP. Early adopters are always ahead of their competition.

Technology to use
To work with voice data, the Web Speech API can be used. The API is divided into two parts: recognition of speech and synthesis of speech. Speech recognition makes it possible to recognize the vocal context and respond to requests. Text-to-speech is a text-to-speech component that enables scripts to read textual content.

5.API-First Development

Current website growth patterns indicate that online solutions must be well prepared for connectivity with other applications. Given the growth of cellphones, wearable devices, and other devices that need to be incorporated, this is not shocking. This is where the trend for the API-first development approach is coming from.
What’s wrong with the traditional approach? When the primary goal is to build a web or mobile solution, it usually doesn’t pay much attention to API development. At best, this is a side project that might not be properly designed and tested.
Another problem with the traditional approach is the slowness of the API design process, which increases development expenses and time to market for services.

Technology to use

Here are some of the popular choices for API-first design:

  • Swagger
  • Blueprint API

6. Push

notifications Push notifications are a great device to improve the overall user experience and the marketing efforts of the company. While mobile apps traditionally have powerful and flexible features for notifying users, web apps are also gaining popularity.

On web applications, push notifications are used to deliver different information to end-users (new blog post, clothes in stock, etc.). All of this is possible without the need to register and leave credentials, such as email. This gives businesses additional channels to engage with their target audience and provides other marketing opportunities.

Tools to Use

There are many solutions to use when creating browser push notifications. Here are some of them:

  • OneSignal
  • PushEngage
  • ZoPush
  • PushCrew

7. Chatbots to AI

A large number of companies work in different time zones and are represented on other continents. This makes setting up good customer service a very complex and expensive task, especially considering the 24/7 support that is required in this case.

Web development trends of recent years are shifting towards instant and automated customer support. Chatbots use AI and machine learning have proven to be a profitable long-term investment for this purpose. They can frequently answer asked questions, contact the right human customer assistant, take an order, and more.
Surveys show that users use chatbots to respond quickly in an emergency, resolve a complaint, etc.

Technology to use

You can use any of the following open-source robot building technologies offered by reputable tech giants:

  • Microsoft Bot Framework
  • Facebook Bot
  • Dialogflow

8.Motion UI

Each product strives to be as attractive and attractive as possible. The Motion UI library is an ideal solution for capturing users’ attention with stunning animations. The library can elegantly animate design elements and allows developers to use them as they see fit. It’s flexible enough and works with any JavaScrip framework, making it a great option for many use cases.

The final result

The web development trends for 2020 are, therefore, as follows:

  • Progressive Web Applications (PWA)
  • Accelerated Mobile Pages (AMP)
  • Responsive sites
  • Optimization for voice search
  • API-first design
  • Browser push notifications
  • Chatbots powered by AI and ML
  • Advanced animation using Motion UI

If you’ve been planning to update your web product in 2020, it’s a good idea to take a look through modern web development trends and determine which of these technologies can be of use to you.
If you are looking for reliable services for Web Design and Development in Pakistan so contact us.