Author: Roger Howard

Advantages and disadvantages of traveling by car

On By Roger HowardIn AutomotiveLeave a comment

Travel is one of the most enjoyable parts of a person’s life, with many benefits that are impossible to achieve without travel. Leisure from work and fatigue, peace of mind, gaining valuable experiences, and familiarity with various cultures and customs are the benefits of travel.

Advantages and disadvantages of traveling by car

One of the most important pillars of the trip is to determine the means of transportation. Traveling by public transport such as buses, trains, and planes or private vehicles? This is the problem. Traveling by public transport maybe a little more expensive, but it is very convenient and only requires a ticket reservation. But traveling by personal vehicle has its own special mood, and it is enough to be a technically sound car to step on the road and start the journey. So one of the most important principles of traveling by car is complete assurance of the health of the car and safety tips, but in addition to the benefits of using a car, there are disadvantages such as running out of gas, tire puncture, battery failure and lack of space.

Do not waste your time

A famous proverb says about time and its value: Golden time, this example also applies to travel. If the destination city is a long way from the origin and the opportunity to travel is very low, it is not permissible to waste time traveling by car and staying on the roads for a long time. Many people plan to spend their holidays and travel days by renting a villa, in which case traveling by car is not allowed at all. Boring driving along the way, moving cars to the island, and creating traffic and congestion on the island are the disadvantages of traveling by car.

Travel time is happy and cheap

Holiday is ahead, and many members of a family plan to travel by car and spend happy moments together. One of the best ways to travel happily and cheaply is to use private cars so that everyone can start their journey together, rest and eat together along the way, and visit the sights safely together in the destination city. This type of travel reduces the cost of transportation due to the use of personal vehicles, and considering that all people can stop wherever they want, they will feel more comfortable and happy. For example, people who are going to travel together can leave at a certain hour after booking an apartment in Kerman and experience a pleasant trip.

Safety and health are two important factors

Traveling by public transport is safer than traveling by personal vehicle due to road hazards. The number of road accidents during the holidays always worries people who plan to travel to cities near and far; Especially for some cities with long distances or people responsible for driving are less familiar with intercity roads, the best way to travel is to use public transportation.

If you are looking to travel Pakistan, then you can take the services of Carlay Car Rental to rent a car in Islamabad. It is a well-known Car Rental Company.

The benefits of renting a car compared to a private car

On By Roger HowardIn TravelLeave a comment

There are many benefits to traveling by car rental; Using a personal car may not provide you with these benefits. In this article, we will look at the benefits of renting a car for travel.

Car rental is done for various purposes. Rent a car is not only for travel. Ceremonies, public transportation, business trips, etc. are other things that may cost you your car rental .

Renting a car may have its limitations; But with the salient advantages, you must know some of the disadvantages as well. Sometimes, after weighing everything, it is a better decision to use a rental car for your trip. In this article, we want to introduce you to the benefits of rent a car in Lahore or any other part of world.

More choices

You may be more comfortable with your personal car; But your choice in this case is limited to the available facilities. However, renting a car allows you to choose from a variety of options depending on your type of travel, travel conditions and interests.

For example, imagine that you are planning a group trip with your friends; In this situation, using a larger and more spacious car can make travel times more enjoyable. Do not forget that an important part of land travel is the route to and from the destination. So you probably want to be together at this time as well; And enjoy being together.

Of course, this was just an example. There are more examples of this necessity. For example, the type of route, the length of the route, the weather, the accommodation, the amount of accompanying equipment, etc. are also among the things that can make renting a car attractive for traveling .

More security

Most people’s choice for a personal car is a small city ride. This is especially true in crowded cities. If you are planning to travel to a desert, village or distant city; Your small city car will not be a good tool for long-term presence on intercity roads.

You certainly agree with us on the importance of security on long-distance travel. A safe and powerful car, less than city cars, crashes on intercity roads. Also, in the event of a car accident, a more powerful car was much safer and it was possible to keep the occupants healthy.

More convenience

In addition to safety, travel comfort is another important issue that is possible in a better equipped car. Small city cars do not have the space and facilities for long trips. On the other hand, you can have a better choice of travel according to your needs and take more equipment with you.

A more engaging experience

Traveling by rental car can be a great way to experience a newer, more modern and special car; Have their own charms. For example, the pleasure of driving and traveling with a Porsche or Toyota long chassis will not be comparable to riding in a regular car.

At Carlay Car Rental, we are ready to provide services in the field of renting all kinds of modern cars for various purposes. Personal trips, group missions, city ceremonies, bridal car, etc. are among the items that you can provide for us.

The Future of The Automotive Industry for Businesses and Individuals

On By Roger HowardIn AutomotiveLeave a comment

Due to new modes of use linked to sharing rather than ownership, the vehicle fleet is turning to new business models that make it possible to increase vehicle mobility. Connectivity and technological innovations are at the service of mobility to limit vehicles’ carbon footprint, improve driver safety, and anticipate breakdowns. Here are three major trends in the automotive industry.

Connectivity Solutions for Green Mobility

Today technology makes it possible to improve the driver’s experience in new use (car-sharing, autonomous vehicles, carpooling, etc.). Still, it also offers solutions for sustainable mobility that is more respectful of the environment.

Beyond electric or hybrid motors, which emit significantly less CO2 emissions than heat engines, some manufacturers have developed fleet monitoring solutions, increasingly popular with fleet managers to improve their environmental performance and efficiency Productivity.

These on-board telematics systems make it possible in particular to:

  • Geolocate vehicles in real-time by GPS to optimize their movements;
  • Alert the driver via his smartphone as well as the fleet manager in the event of an incident to improve the driver’s safety and guide him through the procedures to follow;
  • Reduce fuel consumption and the environmental footprint of its customers by limiting engine Stoppages, Overspeed, and detours, in particular, thanks to the eco-driving assistant;
  • Accurately measure mileage and C02 emissions anonymously to reward the most virtuous fleets with different certification levels (the fleets showing the best performance can promote their environmental approach to their customers).

5g to Streamline Traffic and Secure Road users

5G also appeals to the automotive industry because it makes it possible to:

  • You can Rent a Car in Islamabad with 5G technology.
  • Streamline traffic by quickly exchanging data from car to car and thus tracing traffic;
  • Improve emergency braking: for example, a connected car in 5G in an accident situation can warn the cars behind it in less than a millisecond and thus improve their braking distance (a connected car traveling at 130 k / h , connected in 5G and warned of an accident can stop in 84.7 m instead of 120 m and these few tens of meters gained are enough to save many lives);
  • Make vehicles even more autonomous by increasing data flow via many connected objects from outside (sensors of other cars, sensors of urban furniture, etc.).

Predictive Maintenance Thanks To Technological Innovations

In an automotive sector that is gradually slipping from a property economy to a sharing economy, we witness an intensification of vehicle use. With rental, car-sharing, carpooling, and VTC trips, the number of users and passengers increases, and mileage increases significantly. This is why maintenance becomes an essential link in meeting the needs of these new forms of mobility.

PSA has understood this well by launching its Free2move application, a car-sharing service for individuals and professionals with increasingly connected cars to identify breakdowns very early and warn the driver that it is time to go to the garage.

Also, with an electric vehicle market that continues to grow and has engines that are simpler and more robust than heat engines, manufacturers focus on improving the maintenance of wearing parts such as tires and brakes. , shock absorbers and bearings, parts which alone account for 40% of automobile expenses for both individuals and businesses.

How to Make a Success of Your Car Rental? 8 Steps

On By Roger HowardIn AutomotiveLeave a comment

1. Evaluate Your Project with Precision

Before considering rent a car in Lahore, you must assess your needs:

  • Duration of the lease
  • Distance to be covered and road conditions of the destination
  • Number of people to transport
  • Type of people transported (children, older adults, equipment, etc.)

Once your needs have been determined, you will have to choose the appropriate vehicle. Rental companies often offer a very diverse range of vehicles (city car, sedan, convertible, minivan, utility, etc.).

A small car will be perfect for short trips and will suit reasonable costs. A regular car will be useful for families with some luggage and car seats to install in the vehicle’s back. Regarding the distance to be traveled, it is important to choose a package that meets your needs as closely as possible because the additional kilometers are charged at full price.

2. Choose the Rental Company Carefully

Specialized agencies

Car rental agencies are located in all major stations and airports. They are rental professionals who often offer a large choice of vehicles. Experienced and reputable rental companies generally offer the best customer deal.

3. Book at the Right Time

How to make a success of your car rental? By booking in advance! Booking at the last moment is a mistake not to make.  In the last 48 hours before the rental, prices rise on some models. The ideal is to reserve your vehicle at least 30 days in advance.

If you are renting abroad, it is much more comfortable to compare prices in advance on the internet than after a 10-hour flight with people who speak only broken English.

4. Before Car Rental

Before concluding the rental agreement, you must read it carefully. The essential points are:

  • The price
  • The rental conditions: age of the driver, price of the additional driver, obligations, number of years of driving license requested, return conditions, amount of security deposit, etc.
  • The number of kilometers included in the package and the price of the extra kilometer
  • The insurance offered

Then ask all the questions that are important to you. For example, the agency’s opening hours so as not to end up in front of a closed-door in case of delay. Another detail that can make the difference, the presence of a car park within the airport, the station to collect and return the car. Otherwise, you will have to request the rental company or join the agency by bus to collect the car, which can be impractical or even complicated for departures at night or early in the morning.

By paying the car rental amount with a premium bank card (Gold MasterCard or Visa Premier, for example), additional insurance services may be automatically included. Read your credit card agreement carefully rather than increasing the car rental bill with optional insurances that will duplicate. See the article spend less for your insurance to avoid paying twice for the same guarantee!

5. When Collecting the Keys

Before signing the contract with an agency, you must check the situation of the rented car.

If the reserved model is not available, two solutions are available to you:

Get reimbursed

Get another model:

  • If it is of a higher class: without increase from the lessor
  • If it is of a lower class: with a refund of the difference

Often, you sign the agreement, you are given the keys, and you find the car in a parking lot. But in fact, the signed contract must indicate all the scratches and possible problems found on the vehicle. If scratches are not mentioned, and you sign the contract, you are responsible for all damages not mentioned in the contract.

Therefore, it is strongly recommended to take a tour of the picky vehicle before signing the contract or to return immediately to the lessor so that the problem appears in the contract. It is also necessary to compare the number of kilometers indicated on the contract and the odometer, and the fuel level. Even if the rental firm mentions scratches or other car problems on the agreement, do not hesitate to take pictures with your phone the same day.

No need to take additional options. Does your smartphone make GPS? So use it! In the article, what should not be forgotten in your suitcase? The complete list! You will discover applications to download, including maps and GPS available even offline! Buying a booster seat is often less expensive than renting it along with your vehicle.

6. During The Car Rental

Every vehicle is different to drive. So take the time to get used to your rental car. Take the time to get comfortable before departure:

  • Adjust your seat
  • Adjust mirrors
  • Check the efficiency of the brake pedal
  • Locate the position of the levers
  • Make sure you know the type of fuel required

The lessor must ensure to offer a car that works properly. Routine maintenance, such as oil level and tire pressure, is your responsibility.

If the car exhibits mechanical malfunctions during use, the lessor is responsible. In the event of a breakdown, contact the rental company to find out what to do.

To limit fuel costs, it is better to adopt eco-driving practices, even on vacation!

7. When The Vehicle Is Returned

When returning the vehicle, some rules must be observed. The car is returned with a full tank of fuel. If this is not the case, the lessor will charge much more for petrol than the service places. The car must also be made clean. Some clauses may prohibit you from smoking in the vehicle. Otherwise, you will have to pay for cleaning on arrival. It would help if you respected the schedule agreed with the lessor; otherwise, you will have to pay a supplement.

8. Drive Abroad

To drive safely and legally abroad, you must take into account the rules of each country.

If you plan to cross borders with the vehicle, first check that the rental company allows it. Otherwise, you will not be insured in the other country. Some rental firms add restrictions to agreements, such as the ban on taking a ferry to an island. Check your agreement in detail.

All the travel tips and tricks you’ll ever need

On By Roger HowardIn TravelLeave a comment

we’ve got here for you is just about all the travel tips and tricks you could ever need. . From how not to get robbed by pickpockets to how to find your own personal guide for free to how to maximize the life of your phone batteries and travel like a VIP for the same price, we tell you everything. You’ll wonder how you ever lived without these 7 travel tips and tricks!

1. Get free water at the airport

The rules of the game have recently become rather strict with liquid bottles. Whether the bottle has already been opened or not, you are sure that it will not be accepted. So instead of bringing a full bottle, bring an empty bottle to the airport and fill it up after you go through security.

2. Surf in “private navigation” mode for cheaper flights online

Airlines and travel sites record your visits by setting cookies on your browser, which can jack up the price you were shown just because you performed a similar search before. All this to make you buy your flights earlier and encourage impulse buying, So to limit the damage, switch to “private browsing” every time you book flights. Also discover other even more effective secrets to limit your transport costs.

3. Travel light and efficiently by rolling your clothes to save space

Rather than folding your clothes, roll them up like a small tube. This will save a ton of space and prevent wrinkles.

4. Take a screenshot of all your travel confirmations

Booking flights, buses, or trains? Whether you’re on your phone, laptop, or tablet, take screenshots as long as you have a Wi-Fi connection or an internet connection, so you can access them when you are no longer connected. So much more practical than dragging a ton of papers!

If your plane lacks personal TVs, you can make your own with your phone and a clear plastic bag. Just insert your device, position it, then hang it on the back of the tray in front of you. It is also possible to use the pieces of metal from the vomit bag, although I’m not sure how it works …

Not only will your bag be treated correctly, but it will also end up at the top of the pile in the aircraft hold. Result? Well, you get your bag first: jackpot!

5. Use ATMs to get local currency

For some time now, it is better to withdraw money from the ATM to have a national currency. Money converters usually charge extra fees and the exchange rates are likely to be even worse than your bank’s.

6. Do not unpack your bag, it is for losers

If you are traveling through the entire totality of the entire universe, chances are you won’t stay in one place for very long. To save time on the luggage side, only take out what you need at each hostel. This way, you can set sail easily, quickly, and hassle-free if you are about to miss your bus.

7. Exert yourself before getting on the plane to fight against jet-lag

Apparently, a little bit of pre-trip exercise can keep you from feeling completely unhinged from the jet lag, and you’ll feel like a roach fresh. How it works? Uh… it’s up to you!

For traveling rental car is also a good option. If you are traveling to Pakistan, you can rent a car in Karachi from Carlay Car Rental. It is well- known car rental company in Pakistan, you will not regret it.

The best tricks to improve local SEO

On By Roger HowardIn Digital MarketingLeave a comment

The way content is searched online has changed considerably in recent times, so it is necessary to make a series of updates to your SEO positioning that you can start by optimizing your website with local SEO.

What is local SEO?

The local SEO refers to searches that depending on their location, are relevant to users. For example, if you are looking for a sports store, the ones that are close to your city or in the same city will appear.

In order for you to be aware of the importance of this type of SEO, you should know that practically 40% of searches are local, and that four out of five searches are made to obtain local information with a mobile device.

How to optimize local SEO?

To start, you should create a Google+ account. Secondly, you must tell Google that your business has a physical establishment, and now, you can start the optimization. Add your keyword on the Google Local page and make sure that both the word and your company brand appear in as many sites as possible.

You have the possibility to define the company with the appropriate category due to the wide existing classification. Add videos and images about your business or company. The content will be more attractive, and the positioning will be improved.

Encourage all your customers to leave comments to improve your positioning and encourage them to do so. This is only helpful if your products are of good quality.

Importance of geolocated content to improve results

Google is the gateway for most Internet users to most businesses and businesses. When searching, most people don’t go past the first page, and many times they don’t even go past the first results.

This makes a simile with the commercial streets of the city centers. That’s why you need to make yourself visible, because if you don’t appear in Google, it’s as if you don’t exist.

To appear in the first positions, you must pay attention to natural SEO positioning, paid or SEM, and now also to GEO  or geolocation positioning.

The positioning of the businesses depends on the online reputation, the rating stars, and the opinions that users pour with their comments. Do not overlook the importance of Google My Business, because thanks to that your business will appear on the right side of the screen, with the geolocation marker, the Google map, and the Google + social layer.

In addition, other social networks can also help you improve your search engine positioning naturally, such as: YouTube, Instagram, Pinterest, Foursquare, Yelp, Twitter, and Facebook Places.

Tips to optimize your local SEO

Location

To position your website locally, it is important that you include your location on your website. Don’t forget to put your address in the title of your website, in the meta description and in a URL.

To place a location in a URL, create a page that contains the location; for example, on the page ” where we are, ” you can do something like http://www.yourdomain.com/ where- we are-valencia.

Include relevant keywords in your content marketing and in the content of your pages, as well as in the Alt tags of images and titles.

Don’t forget that localization has to make sense, fit the context perfectly, and have relevance. If you add geolocation in an unstructured way,  Google will penalize you.

Create local content

As the priority is that the people of your city find you, you must carry out an Inbound marketing strategy well directed to the potential clients around you. Write valuable and relevant content for your audience and share it on social networks.

Use local directories

Analyze where your competition is displayed and select the sites where you want your company information to be displayed.

Verified contact information

The Google My Business page, the footer of your website, or your Facebook page are the places where you should write the contact information of your company.

There may be some errors when writing the phone number or email address, so check everything you write thoroughly.

Links to the website

Get quality backlinks to improve the SEO of your page. Get links after generating valuable content; this will make it easier for your target audience to show interest in you and want to share it.

Other tips

As you have already seen, it is essential to configure your Google My Business page correctly and that customers leave reviews or mentions aimed at improving trust and credibility in your business, as well as enhancing visibility on Google.

In short, you will not be able to optimize local SEO in a single day, but if you implement small things daily, your positioning will improve.

To do this, we recommend Lowpost Active, the service that will allow you to achieve your SEO positioning goals and automate content creation.

To rank your keywords locally. You can hire the services of Mavenup Creatives, they provide best SEO services in Lahore.

Six tips for a consistent digital identity

On By Roger HowardIn AutomotiveLeave a comment

The digital identity is the amount of information about a person that can be found on the internet, which is made up of images, personal data from different sources (such as subscriptions, comments …), social networks, blogs, etc.

In the same way, companies that are present on the internet also have a digital identity, made up of web design, social networks, corporate mail, marketing actions, their own apps, and many more elements: everything that a brand uses In its online communication strategy, from the tone of the messages to the style of the images, it forms a digital identity that transmits the personality of the brand.

Online reputation and digital identity are related, but they are not the same. Although both depend on the content that appears on the internet about the company, online reputation is created mostly by users, with the opinions that they pour into the network, while the digital identity is totally built by the company, which can lead to a crisis of online reputation if done wrong. For a professional digital identity you must have to concern with web design company in Pakistan.

Creating a corporate digital identity requires time and effort, but it helps to reinforce the trust of the audience since they are clear about who we are and do not confuse us with similar companies.

How to strengthen corporate digital identity

  • Maintain the corporate image: the logo, the name, the web domain, and the colors are essential for the construction of the corporate identity. If your company already has an offline life, keep its image in the online world. Using the same profile image on all social networks also makes it easier for them to find us.
  • Adopt the same tone: think about how you want your audience to perceive you and what personality you want the brand to have (a signature can be funny or serious, emotional or rational, etc.). The tone should be the same on all channels, as using a bright and serious tone on the blog and, at the same time, emoticons and informal language on social networks will mislead the audience.
  • Decide where you are going to be present: to do this, you must find where your target audience spends time on the internet and choose the places that are in accordance with the company’s philosophy and its theme. A very common mistake is to focus only on one channel (for example, the blog) and neglect the others, while the opposite (opening many profiles that cannot be kept in a good state of update) is not convenient either.
  • Ensure the consistency of your data: Your brand and your business information are found in many places such as your corporate website Google Places, Facebook, Yellow Pages, Foursquare, Yelp, and many more places, sometimes entered by people outside the company. It is essential to ensure that the data entered on all these platforms matches, in order to improve NAP consistency, ensure that customers find you and avoid generating mistrust with contradictory data.
  • Establish the line of thought: respond to comments and criticism honestly, as users distrust brands when they sense that they do not tell the truth. Choose the values ​​that the brand encourages, such as inclusion, bravery, a sporty lifestyle, exclusivity, or humor. However, don’t play all the battles or sign up for all the fads. For example, it does not make sense for the company to be a champion of eco-friendly issues if measures are not taken to reduce the emission of waste; Nor that in your communications, you exalt the love for animals, if pets cannot enter your business.
  • Take care of social networks: as it is a more spontaneous medium and in which there is more interaction with users, such as a blog, it is a weak point for a corporate identity that can easily spark a reputational crisis online. Prepare an action protocol to answer complaints, comments, and claims, so that the same style is always followed. It is also important to careful with the personal profiles of managers on social networks, especially if they indicate that they belong to the company. The company philosophy takes into account the set of codes, beliefs, and values ​​shared by all or by the vast majority of the members of an organization; and if relevant people in the corporation show that they do not share them, all credibility will be lost.

In short, a solid digital identity must be consistent with the type of company, cover all channels, and be maintained over time. Sometimes it is necessary to change the digital identity of a company due to an adaptation to the market or society, but if done in a sudden and unjustified way can quickly lose all the consistency gained.