The world is changing every day – and the marketing universe is sticking to this trend. Although a few years ago the print media was a benchmark for advertising services and businesses that wanted to make their brand more visible, today digital media has become one of the most effective and profitable ways of marketing. There has been a lot of talk lately about this classic marketing war versus digital marketing.

The good part is that a business does not have to choose, because the two components can be used together for more dynamic results. If a business wants to expand its customer portfolio and broaden its horizons in 2021, then the first step is to become familiar with traditional marketing and digital marketing, to determine how they can add value to the business. See more information about SEO services in Pakistan.

Classic marketing

In order to understand the advantages and disadvantages of traditional marketing, we must first know exactly what classical marketing entails. Traditional marketing refers to any form of marketing that takes place outside the Internet – this includes printed materials (billboards and advertisements), broadcasting (TV or radio commercials), direct correspondence, telephone and other classic media.

Traditional marketing is often the first thing companies consider when drawing up their marketing strategy. Consumers are educated and waiting for this type of content to be brought to them. But classic marketing also has disadvantages. First of all, it is more expensive than digital marketing. It costs more to advertise on TV than a promo video on YouTube.

Then, it is difficult for a business to register the same advantage it would have after implementing digital marketing solutions (SEO advertorials, blog articles, Facebook posts, etc.). According to studies, in 2018, over 4 billion people worldwide used the Internet. It is hard to imagine that a direct mail strategy or a newspaper ad could be compared to such an audience that online marketing offers.

Despite these disadvantages, traditional marketing could still be an effective tool, especially for small businesses. If the audience is limited to a certain area, it is not necessary for the marketing budget to be wasted on seo advertorials that will reach people outside that area.

Just because you benefit from one form of marketing doesn’t mean you have to ignore the other. In fact, many people choose to use traditional marketing and digital marketing in parallel (SEO advertorials, Facebook posts, blog articles, etc.) to maximize results.

The benefits of digital marketing (SEO advertorials, blog posts, articles, etc.)

In 2019, digital marketing offers businesses and users a lot of benefits. For example, social media is one of the most powerful digital marketing tools and can generally be accessed for free. Social media accounts can apply to your audience and help you find a unique place in the online community.

Another advantage of digital marketing is that it allows you to easily measure the success of the campaign. In the case of traditional marketing, you may be able to anticipate how many people will read the newspaper in which you advertised or how many leaflets you can distribute. However, it will be difficult to anticipate whether that marketing campaign has received a positive response from those who have contacted it. This is also true for seo advertorials – you can quantify the number of site visits from the links inserted in these articles.

Digital marketing (SEO advertorials, blog posts, articles, etc.) allows real-time progress monitoring. You can monitor important bookmarks such as unique visitors or the number of pages accessed – and this data can provide an excellent perspective on site performance. In addition, you can track data such as page load time to correct any errors that may affect the user experience.

A final benefit is that digital marketing allows a two-way conversation between the public and the site. Through social networks and your own website, a business can easily receive feedback from customers. You should not underestimate the power of your personality. Some funny tweets, posts or quality seo advertorials can contribute to the creation of a pleasant and committed brand, a brand that will determine customers to return to the site.