As a web marketing specialist, I often have to answer these two questions: how to increase my website traffic and what is the best strategy between natural referencing and paid referencing? I therefore take the opportunity given to me by Thibault to present to you the advantages and disadvantages of natural referencing (SEO) compared to paid referencing (like Google AdWords).

The advantages of natural referencing

1 / Take more space in the results

I will say the main advantage of SEO is the fact that we can occupy multiple positions in the search results, unlike paid SEO which only allows one position per advertiser:

By occupying several places in the natural results of Google, you considerably increase your chances of obtaining a good click-through rate and therefore of traffic to your site. Consider all the same to optimize your content to obtain optimal results.

2 / Get more qualified traffic

The second big advantage of SEO is the fact that it records better conversion rates compared to paid SEO (which, in a sense, makes perfect sense). In fact, being that “you only have to pay” to appear at the top of Google AdWords search results, anyone can position themselves for just about any query, without the content being. super relevant. There are some rules to follow, but as long as you get GG fat it will be quite tolerant .

The natural referencing following a more strict logic, the traffic that you will receive thanks to your positioning will be much more qualified (approximately 40%).

3 / It’s free!

Logical but still worth mentioning: unlike paid SEO where you pay every time someone clicks on your ad, SEO is 100% free. It may seem trivial, but when you hit cost per click of $ 7 or $ 8 in certain industries (such as Finance or Law), the portfolio can quickly steal.

The disadvantages of natural referencing

1 / It’s long

eztrgThe main drawback that I have to explain to my clients who hesitate between SEO and paid SEO is the fact that SEO takes a lot longer in terms of results. Indeed, while it only takes a few hours (when done correctly) to build your Google AdWords campaigns and see yourself at the top of search results, it usually takes several months to see yourself appear on the first page on words. keys you are targeting. It is therefore necessary to be patient and not immediately depend on the traffic of your website to keep your business alive because the wait can be scary. Natural referencing is a long-term strategy that requires rigor and regular monitoring of results to avoid wasting time on too competitive requests or which generate too little qualified traffic. The first step is therefore to carry out akeyword research and then put in place a suitable content strategy.

2 / it takes time

Another point that I often have to explain: natural referencing requires a lot of time and energy if you want to keep your positions in a sustainable way. Indeed, SEO is mainly based on content and its optimization. In order for Google to take your site (or page) seriously, you need to feed it with content and organize it so that bots understand what the topic of the page is about and what word to position it on. I recommend writing texts of 500 words or more to have a chance to correctly reference yourself.

When you start your SEO strategy, you are often super motivated and you have lots of articles in your head. We tell ourselves that it will be easy to beat your competitors once the content is written. The problem is, writing content is long and tiring. When you have written 5 or 6 articles of 800 or 1000 words, you will realize why I say that SEO takes time and energy …

3 / Fight to keep your places!

Last good news: you have to maintain your natural referencing constantly! Did you manage to position yourself on the terms you wanted and life is good? Yes, but don’t think that those you have dethroned are going to sit idly by and watch you take their places. They will necessarily react to recover their positioning and you will start your competition to keep your places. So you need to put in place a good copywriting and optimization strategy so that your efforts don’t evaporate too quickly.

Hope you enjoyed this article. If you want get strategy of seo services in Pakistan than take this opportunity today.