SEO optimization is a challenging field. In the real world, it means optimizing your site for search engines. Whether we like it or not, we refer especially to Google, at least in the world when we talk about search engines. You can find a list of the key items you should do to optimize the site in this post. The abbreviation SEO comes from English: Optimization of search engines.

After SEO optimization or web optimization, you can find several businesses that will sell you SEO services if you do a Google search. I did not write this article to provide you with SEO services in Pakistan. I wrote this article so that anyone who searches on google: SEO optimization to understand in a language as accessible as possible what this SEO optimization means more concretely.

Whether you want to do SEO yourself or outsource all or part of this activity, it is good to know what this SEO activity entails. I took care of the training URL.ro site, which occupies one of the first three positions in google for what we are interested in, such as human resources manager course, trainer course, public procurement course, sales training, etc.)

So what would you do to maximize SEO?

1. Use the keyword planner

Here is the minus, from my point of view, steps you have to take. The explanation is simple: you need to know exactly what you want to know from the start. Achieve what expressions you want to rank well in the google ranking. In vain, do you For SEO, index and refine what individuals are not searching for. Act clever from the beginning and optimize with what attracts you. In detail, I present how to do this in marketing academy, module 7. However, the basic idea is simple: determine which expressions you want to do SEO and check in the keyword planner what volume of queries you have on the respective expressions/expressions.

2. Install a tool to help you in SEO optimization

Depending on what platform you have the website on, I prefer WordPress. For WordPress, you install the Yoast plugin, which is free, and it tells you exactly what you are doing well and what you are not doing well. It is easy to use.

3. Optimize your article titles

Once you have decided to target a keyword or phrase, it should appear in your article’s title. It is important to be relevant and clear.

4. Link optimization

I prefer that once I have targeted a keyword, the link must be exactly the keyword beyond the name of the website. It is friendly for both Google and users.

5. Optimization of meta descriptions

When you publish an article, you have to add a meta description. This is a kind of Google-read description. Basically, from the title, link, and meta description, google understands what it is about.

Usually, but not always, this meta description appears on google. And this meta description must contain the key phrase, be relevant to the phrase you are targeting, and at the same time attractive and relevant to the user who sees it on google. For this meta description, you have a rubric in Yoast.

6. Optimization of introduction and content

There are many theories about how often the keyword should appear in the article. I don’t think there is a 100% true answer. It should appear a few times, at least 3-5 times, however how much you stretch with the insertion of the key phrase in the article, is more a matter of common sense.

When you feel that you are exaggerating, it would be good to stop because google will conclude. So, in the first line, then in the email, type your keyword. The point is, the frequency of your keyword should be natural once you write about it.

7. Headings and subtitles optimization

It would be best to choose whether you write an article, what the title is and what the subtitle is. Think of these titles and subtitles as a kind of book content. These headlines help google to understand the structure of your article. This organization of content will also help the user.

Basically, in the titles and subtitles in the article, instead of visually identifying the titles by putting a larger or smaller font size, you use heading options 1, 2, 3, or 4. If you install WordPress in Romanian, you will see exactly as in the image below (subtitle 1, subtitle 2, etc.). I usually think about this structure before writing the article, but you can do it after.

8. Optimize content images

When it comes to images, three things are important:

image optimization and other text

the relevance of the picture to the key phrase

optimize it in terms of size (not too big, i.e., somewhere at a maximum of 100 KB)

add another text  ( alternate text) that contains at least one of the keywords (if you have more)

9. Insertion of external and internal links

It is recommended that you insert at least two links to other content on your site (inbound link) and one to an external site. It is preferable that the links are relevant and helpful to the user not to be placed artificially just because they need to be placed.

10. Add tags and categories

At the end of the articles, you have to add tags (labels). Here you enter relevant expressions from which to briefly understand what topics your article touches on. You can also enter expressions from the word family of the targeted expression, provided you have talked about that in the article. If you didn’t talk, you would risk a Google penalty.