5 Steps to Create an Optimized Site

If today it is relatively easy techniques to create a basic website (low-cost offers, creation platforms, free website, CMS, etc.), it is less obvious to ensure the creation of a site effectively to drain substantial traffic that will ensure its viability.

The goal of creating a professional site is generally to generate contacts (corporate site), generate page views (advertising earnings), or sell online (online store). By entrusting the realization of your communication tool to a methodical web agency, it is easy to avoid the main pitfalls of web referencing with an SEO-friendly site from its initial design. SEO Company in Pakistan is growing now continuously. To increase your website you should contact with SEO Company in Pakistan.

1 / Who Are You Creating This Site For?

“Dog owners” or “accountants” do not have the same needs. You will not offer them the same content. They do not use the same vocabulary when looking for a product or service like the ones you are going to offer.

By clearly defining who your targets are, you will be able to structure your offer on your site; you will be able to adapt your key expressions to the jargon used by your future “customers”.

This step is essential, not only for the creation of a showcase website but also for the creation of a commercial site. By having clearly identified its targets, it is much easier to formalize their needs and the questions they ask themselves. This will help you in your choice of keywords.

2 / What Does The Site “Sell”?

Even if your site is not an e-commerce, you have something to “sell”, services, a message, an idea, and services. Clarify these offers, prioritize (everything never has the same importance). Do not hesitate to consult the competing sites; they undoubtedly had good ideas. Start listing your strengths and competitive advantages.

3 / What Vocabulary to Use on Your Site?

It is with their words that your targets search the web. What are these keywords? How do your future visitors express their expectations in the Google search box? Not necessarily with your professional jargon, but their simple, candid words.

A lot of SEO work begins at this stage; the potential searches should all be listed, and so should the vocabulary that defines your offers. Analyze your competitors, listen to the words used by your customers, skim the dictionaries of synonyms, check on Google by tracking the auto-completion proposals. Nothing should escape you. This base of words and key phrases that you are going to design is the main raw material of your website.

Think “broad” (while remaining well in your theme, do not seek to position yourself on the names of offers or services that you do not actually offer, stay relevant). Think about the possible prefixes or suffixes on each word that interests you. For example, the expression “electric bicycle” may be preceded by the word “vents”, or followed by the word “not expensive”.

Also, don’t forget all the questions that your targets may have. If you position yourself on these, you will attract qualified traffic.

4 / Group the Keywords by Theme

It is necessary to make this move because, depending on the scope of your web project, you will adapt the work that will follow.

You have listed hundreds or even thousands of key phrases. It is important to group them by subjects because this will help you then design the tree structure of your site to achieve the first specification.

Examples of keywords for the website of a web agency:

• Internet agency
• Creation agency
• To create a Web site.
• Create your site
• E-commerce site
• E-commerce creation
• Ecommerce website creation
• Dynamic website
• Make a website
• Web design
• Websites
• Make a site
• Web sites
• Professional website
• Etc.

5 / Establish the Site Tree Structure

At this stage, you must define which pages will be necessary for the integration of your keyword phrases. Be aware that keyword phrases with different wording may require several pages.

For example: “site audit” and “SEO audit” does not necessarily have the same meaning. The first is vast and can integrate security audits, technical audits on the speed of posting. The second is much more specific. If you are only doing SEO auditing, embed “site audit” on the same page. If you offer different types of auditing, you will need to create multiple pages.

On the other hand: some expressions have the same meaning. “SEO audit” and “SEO audit,” for example. It would be better to do so in this situation, integrate the two expressions on the same page (OK, we can optimize two pages, but it’s more complex and is it really useful…).

Reason in headings and sub-headings. The most general key expressions will be integrated into the highest levels, the more specific in the lowest levels. Each section “silo” will often look like a pyramid, as several pages will detail what is synthesized upstream, which is obvious in the case of the creation of e-commerce sites where the products (at the last level) are integrated into subcategories themselves declined upstream in categories.