The way content is searched online has changed considerably in recent times, so it is necessary to make a series of updates to your SEO positioning that you can start by optimizing your website with local SEO.

What is local SEO?

The local SEO refers to searches that depending on their location, are relevant to users. For example, if you are looking for a sports store, the ones that are close to your city or in the same city will appear.

In order for you to be aware of the importance of this type of SEO, you should know that practically 40% of searches are local, and that four out of five searches are made to obtain local information with a mobile device.

How to optimize local SEO?

To start, you should create a Google+ account. Secondly, you must tell Google that your business has a physical establishment, and now, you can start the optimization. Add your keyword on the Google Local page and make sure that both the word and your company brand appear in as many sites as possible.

You have the possibility to define the company with the appropriate category due to the wide existing classification. Add videos and images about your business or company. The content will be more attractive, and the positioning will be improved.

Encourage all your customers to leave comments to improve your positioning and encourage them to do so. This is only helpful if your products are of good quality.

Importance of geolocated content to improve results

Google is the gateway for most Internet users to most businesses and businesses. When searching, most people don’t go past the first page, and many times they don’t even go past the first results.

This makes a simile with the commercial streets of the city centers. That’s why you need to make yourself visible, because if you don’t appear in Google, it’s as if you don’t exist.

To appear in the first positions, you must pay attention to natural SEO positioning, paid or SEM, and now also to GEO  or geolocation positioning.

The positioning of the businesses depends on the online reputation, the rating stars, and the opinions that users pour with their comments. Do not overlook the importance of Google My Business, because thanks to that your business will appear on the right side of the screen, with the geolocation marker, the Google map, and the Google + social layer.

In addition, other social networks can also help you improve your search engine positioning naturally, such as: YouTube, Instagram, Pinterest, Foursquare, Yelp, Twitter, and Facebook Places.

Tips to optimize your local SEO

Location

To position your website locally, it is important that you include your location on your website. Don’t forget to put your address in the title of your website, in the meta description and in a URL.

To place a location in a URL, create a page that contains the location; for example, on the page ” where we are, ” you can do something like http://www.yourdomain.com/ where- we are-valencia.

Include relevant keywords in your content marketing and in the content of your pages, as well as in the Alt tags of images and titles.

Don’t forget that localization has to make sense, fit the context perfectly, and have relevance. If you add geolocation in an unstructured way,  Google will penalize you.

Create local content

As the priority is that the people of your city find you, you must carry out an Inbound marketing strategy well directed to the potential clients around you. Write valuable and relevant content for your audience and share it on social networks.

Use local directories

Analyze where your competition is displayed and select the sites where you want your company information to be displayed.

Verified contact information

The Google My Business page, the footer of your website, or your Facebook page are the places where you should write the contact information of your company.

There may be some errors when writing the phone number or email address, so check everything you write thoroughly.

Links to the website

Get quality backlinks to improve the SEO of your page. Get links after generating valuable content; this will make it easier for your target audience to show interest in you and want to share it.

Other tips

As you have already seen, it is essential to configure your Google My Business page correctly and that customers leave reviews or mentions aimed at improving trust and credibility in your business, as well as enhancing visibility on Google.

In short, you will not be able to optimize local SEO in a single day, but if you implement small things daily, your positioning will improve.

To do this, we recommend Lowpost Active, the service that will allow you to achieve your SEO positioning goals and automate content creation.

To rank your keywords locally. You can hire the services of Mavenup Creatives, they provide best SEO services in Lahore.